EMOTIONAL
DRIVING
ROAD SAFETY CREATED BY AND FOR PEOPLE


Road Safety is one of our strategic objectives. We believe that the loss of even one life in a traffic accident is unacceptable. In order to try minimizing these figures in society, we created Emotional Driving.

ROAD SAFETY IS ALSO A CHILD'S BUSINESS

WHAT IS EMOTIONAL DRIVING?

At Gonvarri Steel Services have chosen to merge road safety with our strategic objectives. With the goal of reducing driving accidents, we decided to begin raising safe driving awareness among those closest to us, our employees and their families. This is why we created Emotional Driving.

In order to raise traffic safety awareness among our team, we focus on preventive and instructional factors. Moreover, we have incorporated a motivational component serving as a reminder of why one should drive safely.

Furthermore, safe driving is part of our business model with the cooperation of Road Steel, who already has embarked on the Road Safety First program.

EMOTIONAL DRIVING PEOPLE

“Road safety education isn’t very good. We would need to start from childhood. And we adults need to be more prudent.”

Sonia Prieto, employee at Gonvarri

9


FACTORIES

20


TESTIMONIES

+2,000


PARTICIPANTS

91%


BRAND RECOGNITION

1,281


MESSAGES

3


CHALLENGES

10


MILLION DRIVERS

+40%


INTERACTIONS

9'1


SATISFACTION LEVEL

FOR MORE INFO


If you would like more information about the project, please visit our website at

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